Services

Lead generation

The UK Style website has over 300,000 unique visitors a month, many of whom have opted-in to receive a weekly newsletter. Some of those visitors are turned into subscribers with the offer of a free newsletter.

The opt-in box appears at the top left of the home page. It has attracted around 43,000 online newsletter subscribers. The newsletter has information about forthcoming programs as well as general home improvement ideas and competitions.

The newsletter is delivered by email by a ‘sequential autoresponder’.

An autoresponder is one of the most effective marketing tools a publisher can own. Combined with a series of free newsletters written to promote your products, you can build a stronger, more lasting relationship with your customers and increase your income too. Let’s take a look at how the process works and how to use the service to turn visitors into real prospects.

How autoresponders are used
Many small-business owners are intimidated by the thought of putting out a regular newsletter simply because of the perceived effort required. They may be too busy to learn HTML.

The autoresponder has become an indispensable feature of the top marketing sites. They collect and manage email lists – an essential ingredient in the four steps to establishing a profitable, long-term business:

1. Attract quality leads

2. Get to know them

3. Get them stay

4. Sell to them

Attracting quality leads and getting to know them is, of course, a perquisite to all business. Knowing your customers and how your product can help them’ is a fundamental early lesson in every sales training book or course.

Contact us if you’d like a free review of your website and to see if we can help. There is no obligation.

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