Low-cost sales letters
17 January 2009There is no need to spend lots of money on your sales letter. Here are some money saving tips
18. A simple A4 advertisement reprinted on a sheet of paper with a note attached saying, “This worked for me. Regards M” has out-pulled a mail-pack costing three times more.
19. Do not over design a letter. The more ordinary the letter looks the better the response.
20. One-piece, or self-mailer sales letters as they are known, are always beaten by a good conventional mailing piece: ie a sales letter, leaflet and response card or envelope.
21. The famous ‘lift’ or extra sales letter from the publisher really does lift the response of most mail-shots.
22. Sales letters printed in a common typewriter face (eg Courier) get a better response than printer typeset letters.
23. If the words ‘you’ and ‘yours’ are mentioned twice or less on page one of a sales letter, response will improve considerably if you increase the frequency of these words to seven or more.
Go here for more on subscriptions marketing
Go here for more on targeting a sales letter
Low-cost sales letters
17 January 2009There is no need to spend lots of money on your sales letter. Here are some money saving tips
18. A simple A4 advertisement reprinted on a sheet of paper with a note attached saying, “This worked for me. Regards M” has out-pulled a mail-pack costing three times more.
19. Do not over design a letter. The more ordinary the letter looks the better the response.
20. One-piece, or self-mailer sales letters as they are known, are always beaten by a good conventional mailing piece: ie a sales letter, leaflet and response card or envelope.
21. The famous ‘lift’ or extra sales letter from the publisher really does lift the response of most mail-shots.
22. Sales letters printed in a common typewriter face (eg Courier) get a better response than printer typeset letters.
23. If the words ‘you’ and ‘yours’ are mentioned twice or less on page one of a sales letter, response will improve considerably if you increase the frequency of these words to seven or more.
Go here for more on subscriptions marketing
Go here for more on targeting a sales letter