sales letter benefits
It is important to convey the benefit of buying in the most clear, direct and appealing means possible. A benefit is something that affects the buyer personally. It will appear in the
sales letter headline and should be reinforced through copy, sub-heads, illustrations, incentives and the coupon.
Sales letters - making your first impression
More often than not, what’s first said to a stranger is either misunderstood or not understood at all. How many times have you had to repeat yourself when asked for directions? First impressions can often mislead. Your sales letter must take all this into consideration.
Using fear in your sales letter
It is often necessary to explain what the reader will miss, lose out on or suffer from not buying in your sales letter or marketing letter. Most sales letters require an element of fear to persuade the reader to buy. In the example sales letters we illustrate the risks are either implicit or explicit.
A real long b2b sales letter!
As a general rule, a long sales letter will pull more response than a short letter.
This rule applies to sales letters to consumers, but we see few examples of long sales letters to businesses. We often hear “I have no time to read long letters”. But it’s not true!
How to avoid writing a poor sales letter
If you want to create a marketing letter or sales letter this will interest you! To see how easy it is to create a poor sales letter, this link will take you to the MarketingProfs.com Know-How Exchange.
Sales letter - spread betting part 1
Here is the first part of a sales letter on spread betting.
Trial - The New Sales Letter Wizard
The Sales Letter Wizard: 12 easy steps to professional-class sales letters. Test it out today on a 2-month trial …
Confidential: the best and worst in marketing letters
Register now for access to our confidential area where you can download example sales letters and marketing letters that are working now, both via the internet and direct mail.
Sales letter - spread betting part 2
Here’s the next part of the spread betting sales letter
Jay Abraham business opportunity sales letter pt 3
Here’s the landing page for the Jay Abraham sales letter for a business opportunity. There is also access to the registration form
Jay Abraham business opportunity sales letter pt 2
Here’s part two of this great business opportunity letter from Jay Abraham and the guys at the Early to Rise newsletter
Jay Abraham business opportunity sales letter pt 1
Here is a business opportunity sales letter from Jay Abraham, sent via the Early to Rise daily newsletter as a joint venture arrangement.
Example sales letters from Robert Collier
Robert Collier’s sales letters are backed by many years of success in the field of selling by mail, selling every commodity from trench machinery to fertilizers, books and raincoats, stocks and bonds and services.
How to write an effective sales letter
You can easily create successful sales letters with the new Sales Letter Wizard. It’s an easy-to-use piece of software that shows you how to create professional direct marketing sales letters in 12 steps
Testing the new Sales Letter Wizard
When Drayton Bird asked to test-drive our new Sales Letter Wizard, I was very pleased. Drayton is the UK’s leading copywriter and direct marketer and author of the biggest-selling books on the subject.
World Sports Science Bulletin
Here is the World Sports Science Bulletin, a 16 page ‘magalog’ created to sell subscriptions to the newsletter Peak Performance.