The 6 sales letter motivators
First of all, the copywriter must take the reader’s point of view. The next part of the job is to decide what proposition will best motivate the reader to buy. Motivating a reader to buy to a product from a sales letter is a specialist task: here are six ways to do it.
Using fear in your sales letter
It is often necessary to explain what the reader will miss, lose out on or suffer from not buying in your sales letter or marketing letter. Most sales letters require an element of fear to persuade the reader to buy. In the example sales letters we illustrate the risks are either implicit or explicit.
Copywriting strategy
The creative process is fun. But the job of a copywriter is not to write copy. It is to sell. The copy is merely the means used to sell the product. You will only be able to build large numbers of sales if the promotion you create communicates your product’s benefits clearly and directly, with no diversions at all.
Trial - The New Sales Letter Wizard
The Sales Letter Wizard: 12 easy steps to professional-class sales letters. Test it out today on a 2-month trial …
What does a copywriter do that you can't?
A copywriter has a hidden agenda: he or she is not writing a sales letter about your product but about your prospect and what interests him. To show what I mean I have illustrated a promotion selling subscriptions to a sports training newsletter.
Blair's speech on Iraq
The two primary motivators, greed and fear, can get people to agree to almost anything — even, as any politician will tell you, the idea of going to war. Here’s a recent example:
Jay Abraham business opportunity sales letter pt 1
Here is a business opportunity sales letter from Jay Abraham, sent via the Early to Rise daily newsletter as a joint venture arrangement.
Example sales letters from Robert Collier
Robert Collier’s sales letters are backed by many years of success in the field of selling by mail, selling every commodity from trench machinery to fertilizers, books and raincoats, stocks and bonds and services.
University junk mail - claptrap, deceit and weasel words
Would you like to see an example of some of the most misleading but accomplished copywriting ever produced? It’s from Lincoln university and so full of claptrap, deceit and impossible-to-verify weasel-words they should be sued. Which is exactly what is happening ..
How to write an effective sales letter
You can easily create successful sales letters with the new Sales Letter Wizard. It’s an easy-to-use piece of software that shows you how to create professional direct marketing sales letters in 12 steps
Testing the new Sales Letter Wizard
When Drayton Bird asked to test-drive our new Sales Letter Wizard, I was very pleased. Drayton is the UK’s leading copywriter and direct marketer and author of the biggest-selling books on the subject.
World Sports Science Bulletin
Here is the World Sports Science Bulletin, a 16 page ‘magalog’ created to sell subscriptions to the newsletter Peak Performance.
Website copywriters
Once-upon-a-time, a company would ask a copywriter to produce a direct mail pack and then send it out to people on a list. That’s the kind of mail you receive from the likes of Reader’s Digest magazine and all those credit card companies.