5-step copywriting club
I would like to invite you to take out a 7-day free trial to our friendly copywriting club! Our 5-step copywriting course is for all levels of members — so far we helped more than 500 people create powerful and effective copy. Join us today!
The 6 sales letter motivators
First of all, the copywriter must take the reader’s point of view. The next part of the job is to decide what proposition will best motivate the reader to buy. Motivating a reader to buy to a product from a sales letter is a specialist task: here are six ways to do it.
Free trial - The New Sales Letter Wizard
We have just launched our new web-based Sales Letter Wizard: 12 easy steps to professional-class sales letters. Test it out today on a 10-day free trial …
5-step copywriting club
I would like to invite you to take out a 7-day free trial to our friendly copywriting club! Our 5-step copywriting course is for all levels of members — so far we helped more than 500 people create powerful and effective copy. Join us today!
The 6 sales letter motivators
First of all, the copywriter must take the reader’s point of view. The next part of the job is to decide what proposition will best motivate the reader to buy. Motivating a reader to buy to a product from a sales letter is a specialist task: here are six ways to do it.
Free trial - The New Sales Letter Wizard
We have just launched our new web-based Sales Letter Wizard: 12 easy steps to professional-class sales letters. Test it out today on a 10-day free trial …
Using fear in your sales letter
It is often necessary to explain what the reader will miss, lose out on or suffer from not buying in your sales letter or marketing letter. Most sales letters require an element of fear to persuade the reader to buy. In the example sales letters we illustrate the risks are either implicit or explicit.
Copywriting strategy
The creative process is fun. But the job of a copywriter is not to write copy. It is to sell. The copy is merely the means used to sell the product. You will only be able to build large numbers of sales if the promotion you create communicates your product’s benefits clearly and directly, with no diversions at all.
Four more sales letter tips
Here are four more tips for copwriting your sales letter. You can read the whole series here on the wizardwordz.com copywriters website
Low-cost sales letters
There is no need to spend lots of money on your sales letter. Here are some money saving tips
Sales letter headlines
‘Five reasons why…’ in a sales letter headline rarely beats a well-explained PRIME reason why. Here are seven more tips for copywriting the perfect sales letter
Testing your sales letter
Marketing with a sales letter is all about testing, so don’t be afraid to make mistakes. This section will help make your mistakes small ones and avoid some common errors when creating your sales letters.
The copywriter’s secret agenda
Read on to discover why copywriters and food critics have much in common, and cut-and-paste our twelve-part list to distinguish good copy from bad and a good sales letter from an in-house job.
Direct mail coupons - 5 ways to boost response
Put these devices in your direct mail coupons to turn an average promotion into a star performer, slow business into fast-moving and a mediocre copywriter into a great one.
Current events can boost response
Linking your sales letter or marketing letter to a current event can have a wondrous effect on response. For an investment newsletter, a good time is when the stock market leaps.
A real long b2b sales letter!
As a general rule, a long sales letter will pull more response than a short letter.
This rule applies to sales letters to consumers, but we see few examples of long sales letters to businesses. We often hear “I have no time to read long letters”. But it’s not true!
Your Sales Letter Was Too Good!
Yes, I am complaining because your sales letter was too good!
How to avoid writing a poor sales letter
If you want to create a marketing letter or sales letter this will interest you! To see how easy it is to create a poor sales letter, this link will take you to the MarketingProfs.com Know-How Exchange.
Copywriting – how to write a gripping letter
A well-crafted sales letter or marketing letter can have an extraordinary result. This is why copywriters are paid so much for their work – far more, for example, than famous fiction authors.
Trial - The New Sales Letter Wizard
The Sales Letter Wizard: 12 easy steps to professional-class sales letters. Test it out today on a 2-month trial …