Sales letter tips

17 January 2009

These insider tips will lift response and save money on your sales letters

24. Odd number prices (especially including the number 7) generally outpull round numbers. For example £14.77 is better than £14.

25. Wherever possible get subscribers to pay on standing order, direct debit or continuous authority credit card. Renewals can increase from 30% to 70%.

26. The extra cost of laser personalisation is rarely justified unless you can include further personal information in the sales letter, rather than just the name and address.

27. Printing the logo and letterhead at the end of a sales letter rather than the beginning increases response.

28. Always use a PS. It really does work.

29. If you print a direct mail sales letter in two colours, always use blue (so you can use it for the signature) and black. Never over-use the second colour.

30. If you want to use a third colour, try highlighter yellow to draw attention to the strong points of the letter.

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