Sales letter headlines
17 January 2009‘Five reasons why…’ in a sales letter headline rarely beats a well-explained PRIME reason why.
12. Quotation marks round a sales letter headline increase response.
13. Sweepstake offers giving exciting prizes can lift response by up to 30% and are particularly useful in breathing extra life into tired sales letters.
14. The right premium can lift response a further 25%.
15. For finance-related products a solar powered calculator has been the top-performing premium for more than ten years.
16. Free gift premiums are nearly always better than cash discounts.
17. ‘Bill me’ offers produce up to five times the response compared to cash-with-order offers. But you will need to convert more than 20% of those who respond to be better off than with a cash-with-order offer. However, the ‘bill me’ subscriptions to magazines and newsletters should also renew better.
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