Four more sales letter tips
17 January 2009Here are four more tips for copwriting your sales letter. You can read the whole series here on the wizardwordz.com copywriters website
37. The rule of never omitting a sales letter from a mailing package is now being broken in the USA. One publisher mails a 100-page mini-paperback or 32-page booklet which are actually cleverly devised promotional pieces – no sales letter, no separate order (it is included in the booklet) and, surprisingly, they work.
38. Offering two gifts as a premium in your sales letter gets a better response than offering one.
39. Giving a logical explanation for a ‘special offer’ can increase response to your sales letter, eg a free gift to celebrate a 10th anniversary, or a calculator to work out the profits from the investment tips in a newsletter.
40. Memberships to a club renew up to 10% better than a plain subscription. For example, ‘Your membership to the Rose Growers Association is now due for renewal’, where the only benefit of membership is a subscription to The Rose Growers News, will always beat ‘Your subscription to The Rose Growers News is now due for renewal’.
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