Boost response to your sales letters

17 January 2009

Here is more from our series of tips for creating and copywriting powerful sales letters

31. You can breathe extra life into a tired sales letter by using the same tried and tested copy, but changing the format to make it look and feel different. It is much cheaper than having new speculative copy written.

32. Eight-page sales letters beat four-page letters, even when exactly the same copy is used with wider spacing. You can use the same long copywriting when creating sales letters for online marketing

33. A well-crafted long headline in your sales letter works better than a short one.

34. A picture of a relevant person in the sales letter lifts response (eg the publisher or editor).

35. No matter what advertising agencies and space salespeople tell you, the second and subsequent direct response advertisements will not get as good a response as the first advertisement placed in a magazine or newspaper.

36. Offers of subscriptions containing an option to subscribe for two years will pull more money, but 10% fewer subscriptions.

Go here for more on subscription marketing

Go here for more on targeting sales letters