5-step copywriting club
I would like to invite you to take out a 7-day free trial to our friendly copywriting club! Our 5-step copywriting course is for all levels of members — so far we helped more than 500 people create powerful and effective copy. Join us today!
sales letter benefits
It is important to convey the benefit of buying in the most clear, direct and appealing means possible. A benefit is something that affects the buyer personally. It will appear in the
sales letter headline and should be reinforced through copy, sub-heads, illustrations, incentives and the coupon.
The 6 sales letter motivators
First of all, the copywriter must take the reader’s point of view. The next part of the job is to decide what proposition will best motivate the reader to buy. Motivating a reader to buy to a product from a sales letter is a specialist task: here are six ways to do it.
Testing your sales letter
Marketing with a sales letter is all about testing, so don’t be afraid to make mistakes. This section will help make your mistakes small ones and avoid some common errors when creating your sales letters.
Online model for sales letters
How to deliver your sales letters through your website
The copywriter’s secret agenda
Read on to discover why copywriters and food critics have much in common, and cut-and-paste our twelve-part list to distinguish good copy from bad and a good sales letter from an in-house job.
Direct mail coupons - 5 ways to boost response
Put these devices in your direct mail coupons to turn an average promotion into a star performer, slow business into fast-moving and a mediocre copywriter into a great one.
Extreme Job Interviewing pre-publication offer
Current events can boost response
Linking your sales letter or marketing letter to a current event can have a wondrous effect on response. For an investment newsletter, a good time is when the stock market leaps.
Mailing lists - maximising profits - part 2
Here are more hot tips for maximising revenue from your mailing lists for sales and marketing letters
A real long b2b sales letter!
As a general rule, a long sales letter will pull more response than a short letter.
This rule applies to sales letters to consumers, but we see few examples of long sales letters to businesses. We often hear “I have no time to read long letters”. But it’s not true!
Your Sales Letter Was Too Good!
Yes, I am complaining because your sales letter was too good!
How to avoid writing a poor sales letter
If you want to create a marketing letter or sales letter this will interest you! To see how easy it is to create a poor sales letter, this link will take you to the MarketingProfs.com Know-How Exchange.
27 ways to maximise profits from your mailing list
Learn how to lift response to your sales letter mailings and decrease costs. You’ll also discover how to avoid problems with your lists. This is from one the leading list owners and managers in the field.
Copywriting – how to write a gripping letter
A well-crafted sales letter or marketing letter can have an extraordinary result. This is why copywriters are paid so much for their work – far more, for example, than famous fiction authors.
Sales letter - spread betting part 1
Here is the first part of a sales letter on spread betting.
Trial - The New Sales Letter Wizard
The Sales Letter Wizard: 12 easy steps to professional-class sales letters. Test it out today on a 2-month trial …
What does a copywriter do that you can't?
A copywriter has a hidden agenda: he or she is not writing a sales letter about your product but about your prospect and what interests him. To show what I mean I have illustrated a promotion selling subscriptions to a sports training newsletter.
Confidential: the best and worst in marketing letters
Register now for access to our confidential area where you can download example sales letters and marketing letters that are working now, both via the internet and direct mail.
Blair's speech on Iraq
The two primary motivators, greed and fear, can get people to agree to almost anything — even, as any politician will tell you, the idea of going to war. Here’s a recent example: